We connect rights holders with global broadcasters, online platforms, and FAST channels — turning sports content into reach, revenue, and results.
From rights acquisition to deal structuring — we handle every stage of the sports media value chain, across all platforms and territories.
first pick SA works directly with leading football clubs, national sports federations and broadcasters worldwide, to structure and distribute broadcasting, sponsorship and advertising rights.
first pick SA was founded by Sasha Parc, an industry veteran with an elite track record in sports media and advertising rights distribution.
His global network, bridging the gap between rights holders and broadcasters alike, is central to the firm’s expertise.
Operating out of Zug, Switzerland, we are strategically positioned at the pulse of the global sports rights landscape.
Broadcasters, platforms, and rights holders — let’s discuss what first pick SA can do for you.
